Pritzker Private Capital Names Carter Cast Operating Partner

Veteran Digital and E-Commerce Executive to Advise on Commercial Activities Across Family of Companies

CHICAGO–(BUSINESS WIRE)–Pritzker Private Capital (“PPC”), a leader in family direct investing, today announced that Carter Cast, currently a Senior Advisor to PPC, has been named Operating Partner. In his new role, Mr. Cast will be directly involved advising and supporting PPC’s family of companies to enhance commercial activities that drive primary demand. Mr. Cast brings more than 30 years of executive leadership experience working with businesses and entrepreneurs to drive substantial growth.

Mr. Cast joined Pritzker Private Capital as a Senior Advisor in 2020. He was formerly the CEO of, where he helped launch the company’s digital and e-commerce strategy, and the founding chief marketing officer of Blue Nile, Inc. a leading online diamond and jewelry marketplace. Earlier in his career, Mr. Cast was director of marketing at Frito Lay, where his team developed Tostitos Scoops and launched its highly successful salsa and dip product line.

We are thrilled to have Carter join us in this new role,” said David Gau, Chief Operating Officer and Head of Operations at PPC. “Carter has an impressive track record of driving organic growth for both large, blue-chip companies and early-stage startups. His experience across the continuum of commercial growth challenges will accelerate our companies’ strategic aspirations.”

I’ve known Carter for more than a decade and I’m excited that he will be working more closely with us, and our companies, as an Operating Partner,” said Tony Pritzker, Co-Founder, Chairman and CEO of PPC. “He is an important resource for PPC and our family of companies to help drive long-term growth and value creation.”

Added Mr. Cast, “I want to thank Tony, David and the entire PPC team for this opportunity and our continued partnership. I have long admired PPC’s values-driven philosophy of building businesses, and I look forward to this expanded role helping our family of companies achieve long-term success.”

Mr. Cast currently serves as the Michael S. and Mary Sue Shannon Clinical Professor of Entrepreneurship at Northwestern University’s Kellogg School of Management and will maintain his teaching role concurrent with his role as Operating Partner. In addition to his executive and academic expertise, Mr. Cast has extensive experience in the venture capital industry. He holds a bachelor’s degree from Stanford University and an MBA from the Kellogg School of Management. Mr. Cast sits on the board of the Kellogg Company (NYSE: K), SMS Assist, PLZ Corp. and Monogram Foods.

About Pritzker Private Capital

Pritzker Private Capital partners with middle-market companies based in North America with leading positions in the manufactured products and services sectors. The firm’s differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneur- and family-owned companies. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit


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